Copywriter, partner and Creative Director MilanoPraha.
I am very experienced creative working by more than 20 years as head of creative department in large and small international agencies.
My work is to ideate campaigns and specifically write scripts for television, radio, online, copy for print, outdoor and every other form of communication.
And of course heading and directing teams doing that.
I begun to work in Milan, Italy, in a large French owned advertising agency (Euro RSCG) where I run all the career from junior copywriter to creative director. Then opened mine (Mignani Pintér Mondonico), with Mattoni as main client (the leading group of water and beverages in Central Europe). We created from Milan almost every campaign of a group strong of five brands and dozens of products. I keep working on this client after 20 years, trough all the agencies I was in this time. Mignani Pintér Mondonico merged with Arnold, the creative brand of agencies of the Havas group in 2010. We won there the budget of one of the main groups in telecommunications, the Chinese owned 3.
Today I own and direct with my partner Dario Mondonico the MilanoPraha agency, who still works for Mattoni.
We created for this water two timeless campaigns every Czech remembers: “Mattoni uz
neni” (Mattoni is over) and “waterdress”, winning a Clio Award in New York.
Employs in advertising
since 2016 until today
Partner and creative director MilanoPraha (Prague, Czech Republic) from 2010 until 2016
Partner and creative director Arnold Wordwide (Milan, Italy)
from 2004 until 2010
Partner and creative director Mignani Pintér Mondonico (Milan, Italy)
from 2000 until 2004
Creative director Euro RSCG (Milan, Italy)
from 1995 until 2000
Chief of creative group Euro RSCG (Milan, Italy)
from 1990 until 1995
Senior copywriter Euro RSCG (Milan, Italy)
from 1988 until 1990
Junior copywriter Euro RSCG (Milan, Italy)
From Jacques Seguela i learned that a brand does not only have a body but also a personality. That’s why communicating is mainly an exercise in seduction. From Marco Mignani, the man who created some of the most popular campaigns of all times (Milano da bere, 10 piani di morbidezza) I got the convinction that communicating is not only to be noticed but mainly to change the point of view of the target.
Automotive (Citroen, Honda). Detergents and Home Care (Cartiere Foxy, Benckiser, Reckitt). Banks (Banca del Monte di Parma, BNP Paribas, ABN AMRO). Beverages (Acqua Panna, Acqua Vera, Beltè, Karlovarske Mineralni Vody: the main group in Central Europe), Furniture (Poltronesofà). Publishing (Famiglia Cristiana),
Cannes Bronze Lion( Foxy), Cannes shortlist (Famiglia Cristiana), New York Clio Bronze (Mattoni Water), Eurobest Gold (Foxy), Radiofestival Gold (Citroen), Art Directors Club of Italy Gold and Evergreen (Eminence).