Advertising Beverages TV campaign

Turning the world upside down.

Tv commercial for unsweetened flavored water, which turns upside down the category

TV 20″

Mattoni, in Czech Republic, invented a new for.Mattoni, in Czech Republic, invented a new form of drink: the unsweetened flavored water. Something completely different, actually opposite, from what customers expected form category. A great product for our times but potentially shocking if you wasn’t prepared to taste something completely. The huge success of this commercial helped to create a new, fast growing category in an overcrowded sector.

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